November 14, 2013

Internet Explorer Nanoha

Here's nice overview of Microsoft's OS anime mascots, or "OS-tan" (tan is a slang form of the diminutive suffix chan).

Windows 8 would be a lot more popular if it looked like this!

Though it's hardly a Microsoft "fetish." OS-tan have been around for quite a while in Japan. In fact, Microsoft is showing remarkably quick-witted marketing chops for what is widely considered a stodgy tech company.

Especially in this "Internet Explorer Nanoha" IE-tan ad.

Incidentally, her "transformation" (no telephone booth required) is a staple of the "magical girl" anime genre, especially Sailor Moon, though I prefer the Magical Girl Lyrical Nanoha franchise.

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