January 13, 2024

Jme TV (Oops!)

So this email arrived in my inbox encouraging me to sign up for a new Jdrama VOD service called JME.

Having never heard of it before, my first reaction was to wonder how it got my email address. The obvious sources were TV Japan or dLibrary Japan. I did a trademark search and, yes, NHK Cosmomedia registered the JME logo. But despite touting Roku support in the email, there wasn't a JME app on the Roku website.

And the dLibrary Japan website placeholder hadn't changed. Was this the relaunch of dLibrary Japan? That question was answered by a totally not unexpected second email from NHK Cosmomedia three hours later that basically said, "Um, you know that email you just got? Please ignore it and don't click on any of the links."

In a few days, we will notify you via email about the launch of the new video streaming service "Jme," replacing dLibrary Japan. Please stay tuned for this email, as it will contain a special promotion code for exclusive viewing at a discounted rate.

And then three hours after that, dLibrary Japan sent the same email. Apology accepted!

Good to know that JME is a legit NHK Cosmomedia website and it is intended as the replacement for dLibrary Japan. In fact, NHK Cosmomedia registered the JME logo in June 2023 and announced the suspension of dLibrary Japan in September. It's sort of reassuring that the project has been on the back burner for that long.

I still have questions. To start with, what does JME even stand for?

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